In order for content to be useful it needs to flow from the convergence of user needs and key content and functionality on your site. Our Information Architecture process builds the foundation for your content, design and technology decisions with the goal of creating an intuitive online experience for your audience that drives your key performance outcomes.
The 4 key components of our Information Architecture process are:
- Story Architecture
The most important goal of any site's content structure is to ensure the critical attributes of the brand are clearly and compellingly articulated. These messages need to come across in language that resonates with your target audience - in an instant - without getting in the way of key actions or functionality. Using key messages from the creative brief or communications plan as the guide, a well designed story architecture will integrally communicate the most important messages of your story, ensuring your audience knows what you do and what you do and what you stand for at every step of their experience.
- Content Site Maps
Content site maps define content types, structure, navigation hierarchies, and the outline of all content that will carry your site's intended message. This provides a clear visual diagram of the scope, patterns, and scale of the site's content, and greatly aids the work of client writers and content coordinators through future phases of site development. - Wireframes
Wireframes are page level outlines of content types that define the priority, size, and placement of key site messages, navigation, and behaviours. Going through the process forces dialogue and decisions on the make up of
key pages on the site before moving into the design process. Wireframe development is a proven method of raising the calibre and effectiveness of the finished site. - Metadata, Tagging, and Categorization Structures
In the Web 2.0 world searching has become significantly more powerful and user driven. We work to develop metadata and content categorization structures that make powerful use of search, category, and tagging taxonomies. Creating these structures early in the development cycle guides content categorization and ensures powerful user driven searches will create a rich, personal online experience.