The web is an organic tool that mirrors your entire organization to the outside world. It helps you connect authentically with your supporters and invites them to actively participate in your goals and your vision for a better world. Putting your entire organization online and taking advantage of the new web requires thinking and planning in a new way.
Our senior strategists help create an inspiring online vision for your organization by first connecting with your core purpose for being, your strategic direction, and your capacity. We focus on people, culture and systems as much as tools and technologies - ensuring the short and long term direction you take with the web is achievable, takes advantage of the latest tools and thinking, meets true audience needs, and is sustainable for you to pay for and manage.
We can help your organization with:
- Web 2.0 and Online Community Building Strategies
- Information Architecture and Content Planning
- Technology Roadmap and Tool Selection
How it works: Through collaboration in and outside your organization, our participative process brings together key stakeholders to map the shared goals, natural assets, challenges / risks, and business goals of the organization. Working together we create both a compelling online vision for your organization and a practical, tactical plan for execution, all wrapped around success metrics and an ongoing business case for investment.
Leading with strategy before choosing tools ensures decisions made are driven by audience needs, helps align internal teams, and ensures what you build is achievable within the capacity of your organization.