Online visitors can be cruel — making up their minds about the quality of your product and the credibility of your people within milliseconds of landing on your site. You don't want your message to get lost in the medium.
Our senior designers bring decades of interaction design, usability expertise, and traditional design training to your business challenges. We help clients balance killer design with websites people actually use and messages they remember. Our creative services include:
- Site Audits and Usability Reviews
- Usability Testing
- Site Design
- Flash Movies, Icons, and Diagrams
- Content Development
Site Audits and Usability Reviews
Site Audits let you know what your website is doing well and what it could do better. Our information architecture specialists review your site against a standard set of usability principles to identify problem areas and suggest improvements to help you meet business goals and user expectations.
A detailed, easy to follow report is produced that highlights usability concerns by priority with recommendations on how to improve the design for better performance. These reviews create a baseline for measuring site performance and build momentum and a business case for change.
Usability Testing
Usability Testing is the best way to ensure that site design meets the needs and capabilities of all your target audience types. We ask users who represent the various target audiences to perform key tasks on the site as we document their experience. The results provide a true picture of how your site performs in the real world and exposes any false assumptions in design.
Conducted at critical points in the development cycle, this process allows us to make any necessary adjustments before committing to final production. This saves significant time and resources and greatly increases the chances of widespread user adoption.
The 3 stages of Usability Testing are:
- Wireframe Testing - Users interact with wireframes that contain page names, navigational elements, and basic content placement.
- Design Mock-Up Testing - Users review page designs that represent the final look and feel of the site.
- Beta Site Testing - Users interact with a live "beta site" that contains key working pages, content, and functionality.
Site Design
The look and feel of your website creates instant reactions in your target audience. The visual design should be fluid and vibrant. It needs to grab the user's attention, communicate the essence of your brand, and inspire them to perform the actions identified in your business goals. Design that works for your business and stands the test of time needs to be grounded in the best practices of a user-centred approach.
Our passion for design is at the heart of our creative process. We translate your business objectives, information architecture and technology roadmap into a sophisticated online presence that builds your brand and artfully conveys your vision for positive change.
And our focus on web usability - informed by years of interactive design expertise - ensures your site's design supports your business goals, doesn't confuse your audiences, and stands the test of time.
Flash Movies, Icons, and Diagrams
For organizations with compelling stories to tell, imaginations to inspire, and hearts to touch, animated Flash banners, movies, and interactive diagrams can add sophistication and vibrancy to your content.
Flash movies help you create compelling stories that support your key messages and inspire your users to find out more.
Icons catch the user's eye and communicate useful information in a small amount of space. Our designers can work within your brand guidelines to create icons that effectively describe content and guide user interaction.
Diagrams simplify complex ideas into easy to understand, scan, and remember models. They can also be used in other mediums such as powerpoint presentations, reports, and business plans.
Content Development
All our clients have a compelling story to tell. We help them tell it in a voice that reflects their brand and speaks directly to their audience. Working closely with our information architects and designers, our writers and content specialists deliver fresh ideas and creative execution to promote your business goals and captivate the user's imagination. They produce professional copy that is highly effective in conveying information, evoking emotion, and directing users to action, whether it be signing up for newsletters, making donations or giving feedback.