Information Architecture

Information Architecture: It's essential to your organization's success

Last Thursday I attended Part 4 of 4 workshops given by Adaptive Path. Titled UX Intensive: Information Architecture, this workshop focused on the nuts and bolts of Info Architecture. So, what is an Information Architect? To define it simply, an Information Architect is much like a librarian. An Architect takes the time to structure, organize, and label website content so it can be managed effectively and facilitates findability by website visitors.

Information Architecture

In order for content to be useful it needs to flow from the convergence of user needs and key content and functionality on your site. Our Information Architecture process builds the foundation for your content, design and technology decisions with the goal of creating an intuitive online experience for your audience that drives your key performance outcomes.

GUSSE launches at WUF3

Friday was the last day of the World Urban Forum in Vancouver. The conference vastly exceeded its expectations, pulling in over 11,000 delegates from around the world for 5 days discussing the topic of urban living and how cities can continue to adapt and cope with the increasing reality that the vast majority of people around the planet choose to live in cities.

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